Don’t let social media stress you out, especially if you are just getting started. A misconception in the social media world is that you need to be everywhere at once. You don’t. All that will accomplish is stressing you out, making you stretch for content and setting yourself up for failure. So how do you set yourself (or your business) up for social media success? Take it one step at a time.
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You have probably seen ads for companies that promise to get you to the top of the Google rankings and charge you a hefty fee for their work. Here’s the problem: many of those companies use tactics that will work against you in the long run. For example, many of them will use backlink schemes, designed to manipulate your rankings. That includes buying and/or selling backlinks, linking your website to unrelated content or using automated programs to create links to your site.
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Websites don’t need a ton of bells and whistles. In recent years, flash was all the rage, both in looks and use of the Flash program. The problem is that Flash takes a long time to load. If you’re a customer looking for information, chances are you want it quickly. You won’t wait 3-4 minutes for a website to load; you’re likely to shut it down and find another site that can get you what you want quicker.
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You need a website. If you’re in business these days, you need to have a presence so you can be discovered by potential customers. The days of opening up the phone book to find a business are long gone. I can’t remember the last time my Yellow Pages made it anywhere besides the recycling bin. Even the Yellow Pages are available online now and they link to your website.
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On its most basic level, social media is a means of electronic communication. Over the past few years, social media has become a vital tool for businesses of all types. The problem is that many businesses don’t know how to best utilize social media. The reason: people don’t want constant sales and marketing on social media. They want communications and connections. Social media users want to have conversations and interact; they do not want you to sell to them all of the time.
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