Helping Small Businesses Get Discovered

Personal Portfolio

Personal Portfolio


Seasoned Marketing & Communications Leader | 20 Years of Transformative Impact

With nearly two decades of expertise spanning a rich spectrum of media and marketing domains, I’m an imaginative yet business-savvy Senior Marketing Manager. My journey involves shaping brand narratives, devising compelling strategies, and driving remarkable results through both traditional and digital marketing platforms.

View Sarah Lanse’s Resume

Core Competencies

  • Digital Content Marketing
  • Social Media Planning and Curation
  • Paid Social Media Ads
  • Content Ideation & Brainstorming
  • Interdepartmental Collaboration
  • Demand Generation
  • Data Analysis & Reporting
  • Managing Outside Vendors
  • Multimedia
  • Excellent Communication Skills
  • Team Management
  • Public/Media Relations
  • SEO Strategy & Analytics
  • Storytelling & Brand Narrative
  • Project Management & Prioritization
  • Copywriting


Google Ads Display Google Ads Measurement 
Google Ads SearchGoogle Analytics (GA4)
Hootsuite Platform HubSpot Content Marketing 
HubSpot Social Media HubSpot SEO 
Hootsuite Social Marketing LinkedIn Marketing Solutions Fundamentals
Google Ads Creative Prompt Engineering for ChatGPT

Digital Campaign Sample: Greensboro Pride Beer

News Releases:

Greensboro Pride March to Remember

Nonprofit Debuts New Website

Nonprofit Gets Portion of Stolen Money Back

Statement on Fraud

Greensboro Pride Sees Record Attendance

Alternative Resources of the Triad Wins Nonprofit of the Year

Blue Ridge Companies Raises $65k for Toys for Tots

Blue Ridge Companies Celebrates 20 Years

Blue Ridge Companies Collects Thousands of Socks


Media Appearances

Greensboro Pride event commemorates history of the Stonewall Riots of 1969 (6/27/2023)

When is the City of Greensboro’s Pride Festival? (6/13/2023)

Organization that hosts Greensboro Pride loses $40k in PayPal fraud, nonprofit says (12/29/2022)

Beat the End-of-Year Donation Rush (12/18/18)

Local options for Giving Tuesday (11/26/18)

Score great deals while helping fund employment opportunities at Triad Goodwill (11/23/18)

Here’s How You Can Save Money on Halloween Costumes at Goodwill (10/17/18)

Greensboro mom reunited with pillow that belonged to son who passed(8/13/18)

Serious deals on back-to-school shopping (8/13/18)

Give a Little, Gain a Lot: End-of-Year Donation Reminders (12/30/16)

Gearing Up for Last-Minute Donation Rush (12/27/16)


9 Digital Marketing Mistakes to Avoid

Social Media Strategy

10 Tips for Simplifying SEO

Zibster Made Daniel Leonard’s Business Easy to Find Online

13 Scary Marketing Mistakes and How to Avoid Them

Make Your Apartment Feel Like Home

Pet-Friendly Amenities

How to Lease an Apartment

Marketing Materials:

(marketing materials, posters, and ads that I have designed and created)
Click on an image to view it full screen

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