Personal Portfolio
Resume
Seasoned Marketing & Communications Leader | 20 Years of Transformative Impact
With nearly two decades of expertise spanning a rich spectrum of media and marketing domains, I’m an imaginative yet business-savvy Senior Marketing Manager. My journey involves shaping brand narratives, devising compelling strategies, and driving remarkable results through both traditional and digital marketing platforms.
View Sarah Lanse’s Resume
Core Competencies
- Digital Content Marketing
- Social Media Planning and Curation
- Paid Social Media Ads
- Content Ideation & Brainstorming
- Interdepartmental Collaboration
- Demand Generation
- Data Analysis & Reporting
- Managing Outside Vendors
- Multimedia
- Excellent Communication Skills
- Team Management
- Public/Media Relations
- SEO Strategy & Analytics
- Storytelling & Brand Narrative
- Project Management & Prioritization
- Copywriting
Certifications
| Google Ads Display | Google Ads Measurement |
| Google Ads Search | Google Analytics (GA4) |
| Hootsuite Platform | HubSpot Content Marketing |
| HubSpot Social Media | HubSpot SEO |
| Hootsuite Social Marketing | LinkedIn Marketing Solutions Fundamentals |
| Google Ads Creative | Prompt Engineering for ChatGPT |
Digital Campaign Sample: Greensboro Pride Beer
News Releases:
Greensboro Pride March to Remember
Nonprofit Gets Portion of Stolen Money Back
Greensboro Pride Sees Record Attendance
Alternative Resources of the Triad Wins Nonprofit of the Year
Blue Ridge Companies Raises $65k for Toys for Tots
Blue Ridge Companies Celebrates 20 Years
Blue Ridge Companies Collects Thousands of Socks
Media Appearances
Greensboro Pride event commemorates history of the Stonewall Riots of 1969 (6/27/2023)
When is the City of Greensboro’s Pride Festival? (6/13/2023)
Organization that hosts Greensboro Pride loses $40k in PayPal fraud, nonprofit says (12/29/2022)
Beat the End-of-Year Donation Rush (12/18/18)
Local options for Giving Tuesday (11/26/18)
Score great deals while helping fund employment opportunities at Triad Goodwill (11/23/18)
Here’s How You Can Save Money on Halloween Costumes at Goodwill (10/17/18)
Greensboro mom reunited with pillow that belonged to son who passed(8/13/18)
Serious deals on back-to-school shopping (8/13/18)
Give a Little, Gain a Lot: End-of-Year Donation Reminders (12/30/16)
Gearing Up for Last-Minute Donation Rush (12/27/16)
Blogs
9 Digital Marketing Mistakes to Avoid
Zibster Made Daniel Leonard’s Business Easy to Find Online
13 Scary Marketing Mistakes and How to Avoid Them
Make Your Apartment Feel Like Home
Marketing Materials:
(marketing materials, posters, and ads that I have designed and created)
Click on an image to view it full screen
