You have probably seen ads for companies that promise to get you to the top of the Google rankings and charge you a hefty fee for their work. Here’s the problem: many of those companies use tactics that will work against you in the long run. For example, many of them will use backlink schemes, designed to manipulate your rankings. That includes buying and/or selling backlinks, linking your website to unrelated content or using automated programs to create links to your site.
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