Helping Small Businesses Get Discovered

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Your Tweet Needs Context

Your Tweet Needs Context

By on Nov 18, 2014 in All Posts, Social Media | 0 comments

Your Tweet needs context. I cannot tell you how many times I see businesses send out Tweets with a link and nothing else. No description of what I will be clicking or why I should click on that link. Just a link with no context. My first thought: the account has been hacked or it’s spam. It turns out that many businesses just assume that customers, followers and...

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Show Off Your Business Personality

Show Off Your Business Personality

By on Oct 21, 2014 in All Posts, Website Design | 0 comments

Customers buy from people, not businesses. This is especially true with small businesses. Customers buy from you because you are local, or you have a great backstory. Maybe your owner is in the business all the time and gives advice about whatever the business sells. Your website should be an extension of your business. It is an opportunity to show off your business personality before a customer ever walks through the door or makes a purchase.

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