Helping Small Businesses Get Discovered

Social Media

Your Tweet Needs Context

Your Tweet Needs Context

By on Nov 18, 2014 in All Posts, Social Media | 0 comments

Your Tweet needs context. I cannot tell you how many times I see businesses send out Tweets with a link and nothing else. No description of what I will be clicking or why I should click on that link. Just a link with no context. My first thought: the account has been hacked or it’s spam. It turns out that many businesses just assume that customers, followers and...

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Know Your Hashtags

Know Your Hashtags

By on Sep 13, 2014 in All Posts, Social Media | 0 comments

Before you send your next tweet, you need to know your hashtags. There are always hashtags that are trending on Twitter. It is not uncommon for brands to jump onto those hashtags in order to tie their names in with whatever is trending. The problem comes when brands don’t do their research and make an inappropriate tweet using that hashtag. That is why you need to know your hashtags before you tweet with them.

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Fresh Original Content

Fresh Original Content

By on Aug 7, 2014 in All Posts, Blogging, Social Media | 0 comments

The key to a great blog or website is to keep it updated with fresh original content. A admit that isn’t always easy. Conceiving blog topics takes time and research, especially if you are writing for a specific industry or target audience. It is okay to use excerpts from previously published or posted content as long as you attribute the original author. This goes for anything you post, whether it’s a blog, quote or Tweet. If you didn’t write it yourself, you need to give credit to whoever did.

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Handling Online Complaints

Handling Online Complaints

By on Jul 30, 2014 in All Posts, Social Media | 0 comments

Every business is subject to online complaints. Customers often prefer the relative anonymity of complaining online versus talking to a business manager or owner in person about the issue or concern. The anonymity often means online complaints are much harsher than they would be if someone discussed the issue face-to-face. Businesses should assume they will get a negative review or harsh online complaint at some point. How you handle the issue is what will ultimately impact your reputation more than the complaint itself.

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Don’t Let Social Media Stress You Out

Don’t Let Social Media Stress You Out

By on Jun 20, 2014 in All Posts, Social Media | 0 comments

Don’t let social media stress you out, especially if you are just getting started. A misconception in the social media world is that you need to be everywhere at once. You don’t. All that will accomplish is stressing you out, making you stretch for content and setting yourself up for failure. So how do you set yourself (or your business) up for social media success? Take it one step at a time.

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