Customers buy from people, not businesses. This is especially true with small businesses. Customers buy from you because you are local, or you have a great backstory. Maybe your owner is in the business all the time and gives advice about whatever the business sells. Your website should be an extension of your business. It is an opportunity to show off your business personality before a customer ever walks through the door or makes a purchase.
Read MoreWebsites need blogs. A good blog will help improve your SEO (Search Engine Optimization) and more importantly, help make you or your business an authority in your field. Your blog is a great way to showcase why customers should choose you, without being a direct, hard sales pitch. However, you cannot be an authority on your blog if your blog lacks basic copy editing.
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