Customers buy from people, not businesses. This is especially true with small businesses. Customers buy from you because you are local, or you have a great backstory. Maybe your owner is in the business all the time and gives advice about whatever the business sells. Your website should be an extension of your business. It is an opportunity to show off your business personality before a customer ever walks through the door or makes a purchase.
Read More
You need a website. If you’re in business these days, you need to have a presence so you can be discovered by potential customers. The days of opening up the phone book to find a business are long gone. I can’t remember the last time my Yellow Pages made it anywhere besides the recycling bin. Even the Yellow Pages are available online now and they link to your website.
Read More
