Your homepage does not need to show every little thing you have to offer. Let your homepage be a starting point with simple, easy-to-navigate menus.
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Customers buy from people, not businesses. This is especially true with small businesses. Customers buy from you because you are local, or you have a great backstory. Maybe your owner is in the business all the time and gives advice about whatever the business sells. Your website should be an extension of your business. It is an opportunity to show off your business personality before a customer ever walks through the door or makes a purchase.
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Websites need blogs. A good blog will help improve your SEO (Search Engine Optimization) and more importantly, help make you or your business an authority in your field. Your blog is a great way to showcase why customers should choose you, without being a direct, hard sales pitch. However, you cannot be an authority on your blog if your blog lacks basic copy editing.
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The key to a great blog or website is to keep it updated with fresh original content. A admit that isn’t always easy. Conceiving blog topics takes time and research, especially if you are writing for a specific industry or target audience. It is okay to use excerpts from previously published or posted content as long as you attribute the original author. This goes for anything you post, whether it’s a blog, quote or Tweet. If you didn’t write it yourself, you need to give credit to whoever did.
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You have probably seen ads for companies that promise to get you to the top of the Google rankings and charge you a hefty fee for their work. Here’s the problem: many of those companies use tactics that will work against you in the long run. For example, many of them will use backlink schemes, designed to manipulate your rankings. That includes buying and/or selling backlinks, linking your website to unrelated content or using automated programs to create links to your site.
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