Websites don’t need a ton of bells and whistles. In recent years, flash was all the rage, both in looks and use of the Flash program. The problem is that Flash takes a long time to load. If you’re a customer looking for information, chances are you want it quickly. You won’t wait 3-4 minutes for a website to load; you’re likely to shut it down and find another site that can get you what you want quicker.
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You need a website. If you’re in business these days, you need to have a presence so you can be discovered by potential customers. The days of opening up the phone book to find a business are long gone. I can’t remember the last time my Yellow Pages made it anywhere besides the recycling bin. Even the Yellow Pages are available online now and they link to your website.
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You need to design your website for your end user, no matter who that is. There are some key elements that every website should have and some things it shouldn’t. Here are a few of my website design pet peeves.
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Having a website is no longer just a great idea for businesses; it’s a necessity. Three decades ago, if you wanted to get found, you had an advertisement in the Yellow Pages. But let’s be honest, when’s the last time you pulled out the Yellow Pages to search for a business? The reason is that the internet has become the tool customers and potential customers use to find your business. That should not come as a surprise. The issue now is that your website cannot just be a simple, static page. Website design is dynamic. You need a site that has regular updates and changes with the times. Websites should never be “set and forget.”
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