Here’s a pet peeve of mine: people improperly using “here’s” on social media and websites. Here’s the issue: “here’s” is a contraction of the words “here” and “is.” “Here is” and “here’s” should only be used for a singular subject.
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Before you send your next tweet, you need to know your hashtags. There are always hashtags that are trending on Twitter. It is not uncommon for brands to jump onto those hashtags in order to tie their names in with whatever is trending. The problem comes when brands don’t do their research and make an inappropriate tweet using that hashtag. That is why you need to know your hashtags before you tweet with them.
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Websites need blogs. A good blog will help improve your SEO (Search Engine Optimization) and more importantly, help make you or your business an authority in your field. Your blog is a great way to showcase why customers should choose you, without being a direct, hard sales pitch. However, you cannot be an authority on your blog if your blog lacks basic copy editing.
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The key to a great blog or website is to keep it updated with fresh original content. A admit that isn’t always easy. Conceiving blog topics takes time and research, especially if you are writing for a specific industry or target audience. It is okay to use excerpts from previously published or posted content as long as you attribute the original author. This goes for anything you post, whether it’s a blog, quote or Tweet. If you didn’t write it yourself, you need to give credit to whoever did.
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Every business is subject to online complaints. Customers often prefer the relative anonymity of complaining online versus talking to a business manager or owner in person about the issue or concern. The anonymity often means online complaints are much harsher than they would be if someone discussed the issue face-to-face. Businesses should assume they will get a negative review or harsh online complaint at some point. How you handle the issue is what will ultimately impact your reputation more than the complaint itself.
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