Your Tweet needs context. I cannot tell you how many times I see businesses send out Tweets with a link and nothing else. No description of what I will be clicking or why I should click on that link. Just a link with no context. My first thought: the account has been hacked or it’s spam. It turns out that many businesses just assume that customers, followers and...
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Before you send your next tweet, you need to know your hashtags. There are always hashtags that are trending on Twitter. It is not uncommon for brands to jump onto those hashtags in order to tie their names in with whatever is trending. The problem comes when brands don’t do their research and make an inappropriate tweet using that hashtag. That is why you need to know your hashtags before you tweet with them.
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